Privacy Policy

Customer-facing privacy policy for the Ethnichik Shopify store.

This Privacy Policy explains how ETHNICHIK (the “Site”, “we”, “us” or “our”) collects, uses and discloses personal information when you visit www.ethnichik.com, use our services, make a purchase or otherwise communicate with us (collectively, the “Services”).

1. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal or regulatory reasons. The revised policy will be posted on the Site with an updated “Last updated” date and any other steps required by applicable law.

2. Information We Collect

  • Basic contact details such as name, address, phone number and email.

  • Order and billing/shipping information, payment confirmation and contact details.

  • Account information such as username, password and security questions, where applicable.

  • Shopping information such as products viewed, cart activity and wishlist activity.

  • Customer-support information you choose to provide when communicating with us.

  • Usage Data collected through cookies, pixels and similar technologies, including device/browser information, network information, IP address and interaction data.

  • Information from service providers such as Shopify, payment processors, fulfilment partners, marketing partners and analytics providers.

3. How We Use Personal Information

  • To provide products and services, process payments and fulfil orders.

  • To send account, order, purchase, return, exchange and transaction notifications.

  • To create and manage accounts and enable reviews where available.

  • For marketing and promotional communications, subject to applicable law and user preferences.

  • For security, fraud prevention and investigation of potentially illegal or malicious activity.

  • To provide customer support and improve our Services.

  • To comply with legal obligations, enforce applicable terms and protect our rights and users.

4. Cookies

We use cookies and similar technologies to operate and improve the Site, remember preferences, analyze interaction and, where permitted, tailor services and advertising. Browser settings may allow cookies to be removed or blocked, although doing so may affect Site functionality. Shopify cookie information is available through Shopify’s legal cookie documentation.

5. How We Disclose Personal Information

  • Vendors and service providers performing services on our behalf, such as payment processing, IT, analytics, support, cloud storage, fulfilment and shipping.

  • Business and marketing partners, including Shopify, in accordance with their own privacy notices.

  • Third parties when you direct, request or consent to disclosure, including social-media or login integrations.

  • Affiliates or members of our corporate group where applicable.

  • Authorities, advisers or other parties where required for legal compliance, rights protection or business transactions such as a merger or bankruptcy.

6. User-Generated Content

Product reviews or other content submitted to public areas of the Services may be visible to anyone. We do not control how third parties may use information you choose to make public.

7. Third-Party Websites and Links

The Site may link to third-party websites or platforms. Their privacy, security and terms are governed by their own policies. Ethnichik is not responsible for third-party privacy or security practices.

8. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. A parent or guardian may contact us to request deletion where appropriate.

9. Security and Retention

No security method is perfect or impenetrable. We use reasonable measures to protect information, but customers should avoid sending sensitive or confidential information through unsecured channels. Retention periods depend on account, service, legal, dispute-resolution and contractual requirements.

10. Your Rights and Choices

  • Access / Know.

  • Delete.

  • Correct.

  • Portability.

  • Restrict processing, where applicable.

  • Withdraw consent where processing relies on consent.

  • Appeal certain decisions where applicable.

  • Manage promotional communication preferences through unsubscribe mechanisms.

Rights depend on applicable law and may be subject to exceptions. We may need to verify identity before processing a request and may require proof of authority for an authorized agent.

11. Complaints

If you have a complaint about how personal information is processed, contact us using the details below. Depending on where you live, you may also have the right to approach the applicable data-protection authority.

12. International Users

Personal information may be transferred, stored and processed outside your country of residence, including in the United States, by staff, service providers and partners. Where required, recognized transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards may be used.

13. Contact

Email: Ashlesha@ethnichik.com
Address: 67, Ashok Chambers, Devji Ratansi Marg, Masjid Bunder East, Mumbai 400009, Maharashtra, India